One of the key factors in the recovery of the aftermarket sector, as well as in the generation of new growth opportunities, has been digitization. A process that, due to factors such as mobility restrictions, has been accelerated.

In today’s article we learn about the innovative digital strategy behind Industrias Dolz and the importance of digital transformation for the success of any industrial sector.



Dolz 360º Strategy


With nearly 90 years of history, Dolz has always had a strong commitment to quality and customer satisfaction. From the manufacturing process to the sales strategy, at Dolz we have always invested in innovation to achieve a profitable and long-term competitive advantage.

Each client is equally important and will always remain at the center of our operations, regardless of their nature and size. From large independent aftermarket dealers to individual garages, we have been increasingly navigating through online channels to become widely accessible to all potential and existing buyers.

Last year we shaped our Marketing strategy with the main objective of maximizing the value creation for our clients and collaborators over the years, achieving greater notoriety as a multi-product manufacturer that we are.

Our three main focuses have been developed in increase website traffic, SEO positioning & new business opportunities.

Furthermore, by providing different resources, at Dolz we have believed in the digital quality content to offer added value to our community.



Digitally at the forefront of the sector


To get ahead in the digitization of the automotive aftermarket industry, at Dolz we have proposed a digital approach that allows us to reach the greatest number of people who are part of our target audience.

Social media presence; bring us closer to an increasingly digital audience.

With all these digital tools and among our Marketing actions, news etc., these are just some of the resources that we offer at Industrias Dolz and that allow us to offer personalized content that really adds value and that is useful to the client.



Related content: …ALL IN DOLZ. In-house production end to end



More about Industrias Dolz


Industrias Dolz has a manufacturing plant of more than 25,000 square meters focused on innovation and market demands, robotic automation in production processes and logistics efficiency, which allow:

  • Produce more than 100,000 automotive water pumps per week.
  • Have a permanent stock of more than half a million pumps. 
  • Be present in more than 70 countries worldwide.
  • Obtain a guaranteed rate under 0.05%, representing highest quality.

With more than 90-year history, we are one of the world’s leading manufacturers of water pumps. In addition, we also offer distribution kits and thermostats in the aftermarket automotive industry.

…yes we have!